I designed this to draw attention to the various ways people can enhance their beauty routines through fragrance, without making it feel intimidating or product-driven. Fragrance layering can seem complex or like something you have to spend a lot on, but I wanted to show that it’s simple, approachable, and personal. My goal was to walk the viewer through exactly what layering is and how to do it, step by step. I designed it to feel like a visual story that invites the audience in and encourages them to make scent a part of their selfexpression, rather than just following trends.