My goal was to make the site feel like scrolling through a social media feed, where each section acts like its own post and gives users a sense of control and familiarity.  creating meaningful design requires understanding your audience’s habits and expectations. This was something I tried to keep at the center of my approach with every interaction on the page. I want the interaction to emulate how people use platforms like Instagram or TikTok; quick, intuitive, and driven by touch and motion. I also included a scroll-up button in every section, allowing users to return to the top easily. This feature wasn’t just for navigation; it reinforced the core concept of influence by mimicking real behaviors on social media. Although these interactions work for the overall function of the site and user navigation, they are aslo meant to create a sense of immersion for the user on their personal social media platforms.

Social Influence Scroll Story

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Social Design