Public Relations Writing Portfolio

In Summer 2025, I enrolled in a public relations writing course where I served as a hypothetical PR professional for MAC Cosmetics & Acne Studios. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.

  • Audience persona created for MAC Cosmetics, featuring demographic data, behavioral insights, and platform habits for targeted campaigns.

  • A communication plan outlining Acne Studios’ use of Paid, Earned, Shared, and Owned media to support a product launch and drive brand engagement.

    I created images showing different ways that Acne Studios can achieve notoriety in the digital media world by using Gini Dietrich's PESO Model©! (Paid, Earned, Owned, and Shared media)

  • A fact sheet highlighting key information about Acne Studios’ new home line for media kits or quick-reference press materials.

  • a Mock news release announcing Acne Studios' limited-edition home collection.

  • An audit of Acne Studios’ efforts across diversity, equity, inclusion, and accessibility, including campaign strategy insights and relevant cultural partnerships.

  • A media pitch announcing Acne Studios’ first home collection, aimed at luxury outlets and highlighting the brand’s move into lifestyle design.

  • A e-newsletter announcing Acne Studios’ fictional global push for disability-inclusive design.

  • A media briefing plan crafted for a fictional TSA press event at LaGuardia Airport. The document includes logistics, spokesperson talking points, policy updates, and sample Q&A, focusing on the fictional rollout of new biometric screening technology and customer experience improvements