Beyond the Feed: Social Media Strategy in Beauty & Lifestyle
A five-part reel series exploring how social media has changed the way brands, particularly in beauty and lifestyle, build real community with their audiences. From user-generated content to diversity in digital spaces, each video breaks down a strategy that's reshaping how we think about brand-consumer relationships.Brewing Culture: Zaman Coffee
This profile takes viewers inside Zaman Coffee, where owner Anas Almaletti is introducing Syracuse to authentic Arabic and Turkish coffee traditions. I shot and edited all interviews and b-roll, capturing everything from traditional brewing techniques to the café's role as a cultural bridge in Central New York.